Insights

Writing on e-commerce growth, conversion and strategy

A small library of genuinely useful articles for store owners and operators — added to deliberately rather than in bulk.

Conversion
Product page structure that supports the buying decision
A practical order of information for e-commerce product pages, based on the questions buyers ask before they add to cart.
July 14, 2026 · 2 min readRead
Store Audits
How to run a useful Shopify store audit
A repeatable audit process for Shopify stores that produces a prioritised action list instead of a long report nobody executes.
June 28, 2026 · 1 min readRead
SEO
E-commerce SEO foundations that actually move traffic
The structural SEO work that matters most for online stores: architecture, collection intent, product content and internal linking.
June 9, 2026 · 1 min readRead
Funnels
Building a funnel around one clear offer
Why offer clarity beats funnel complexity, and how to structure acquisition, decision and retention around a single promise.
May 22, 2026 · 1 min readRead

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