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About Habiquell Agency

Built in Africa. Designed to work across markets.

Habiquell is a multidisciplinary agency bringing strategy, commerce, growth, creative, conversion and technology into one connected operating system for businesses.

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Why we exist

Business growth breaks down when the parts stop working together.

Habiquell was formed around a clear idea: a website, campaign, creative asset or tracking setup cannot create its full value in isolation. The experience and the systems around it have to agree.

Our team looks across the customer journey, the offer, the acquisition engine, the technology and the operating reality of the business. Then we establish what matters, connect the work and build in a deliberate order.

Based in Lagos and serving clients worldwide, the agency brings African perspective, international ambition and practical execution to serious digital work.

What we believe

Principles that shape the work.

  • Systems over isolated tactics

    We connect the experience, acquisition, creative and infrastructure around the business goal.

  • Clarity before production

    We define the problem, priorities and role of each deliverable before work starts.

  • Evidence over theatre

    We report what we know, what we are testing and what still needs to be learned.

  • Useful work that endures

    We build systems teams can understand, operate and improve after an engagement.

Our capabilities

A cohesive agency, not a list of unrelated services.

01

Digital Commerce

Commerce experiences built around how people discover, evaluate and buy.

  • E-commerce experiences
  • Websites and digital storefronts
  • Store architecture
  • Landing and product experiences
  • E-commerce optimization

02

Growth & Customer Acquisition

Connected acquisition systems that bring the right audience into a clear journey.

  • Marketing and growth strategy
  • Paid acquisition
  • Lead generation
  • Campaigns and retargeting
  • Customer acquisition systems

03

Conversion & Customer Journeys

Journeys designed to turn attention into considered, measurable action.

  • Funnels and conversion strategy
  • Conversion rate optimization
  • Offer presentation
  • Landing-page optimization
  • Analytics-informed optimization

04

Digital Systems & Creative

The infrastructure and creative systems that keep marketing coherent and measurable.

  • Tracking, analytics and pixels
  • Marketing infrastructure
  • Creative and content systems
  • Ad creative and visual production
  • Digital integrations

Our framework

The Triple-S Spell™

  1. 01

    Structure

    Build the right foundation.

    We clarify the offer, architecture and digital experience so every part has a purpose.

  2. 02

    Sync

    Connect the growth system.

    We align marketing, technology, tracking and the customer journey into one coherent operation.

  3. 03

    Sell

    Move people toward action.

    We shape experiences and journeys that help the right audience make a meaningful decision.

The people behind Habiquell

Specialists working as one multidisciplinary team.

Leadership

Abefe Habeeb Afolabi

Founder & CEO

Abefe leads Habiquell's direction and brings the agency's disciplines together around a clear strategy, a strong client relationship and work built for the business behind the brief.

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“The company is the centre of the story. The team is how the work becomes real.”